Strategic thinking.
Integrated marketing.
Beverage expertise.
Helping beverage alcohol brands navigate the Canadian market, build meaningful connections and grow.
Our approach
Founded in 2017, amcc brings together strategic thinking, integrated marketing and deep beverage alcohol expertise to help brands succeed in the Canadian market.
With experience spanning provincial markets and every stage of the brand journey, we understand there is no one-size-fits-all approach. We work closely with our clients to understand where they are, where they want to go and how to get there.
Bringing brands and markets together.
Canada is a complex market. We know how to navigate it.
With experience across provincial markets, trade, media and consumer channels, amcc combines local market knowledge with strategic thinking to help beverage brands navigate Canada and turn strategy into action.
What we do
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Market Development
Market Planning
Brand Development
Market Expansion -
PR & Media Relations
Media Relations
Integrated Campaigns
Digital & Social -
Trade & Liquor Board Relations
Liquor Board Relations
Trade Engagement
Industry Partnerships -
Events & Experiences
Trade & Consumer Events
Tastings & Activations
Experiential Programs -
Education & Training
Trade Education
Training Programs
Educational Experiences -
Route to Market & Strategy
Route-to-Market Strategy
Commercial Planning
Market Entry Strategy
Our work coming Soon
National Reach
8,500+
Trade & media contacts
50+
New listings generated
400+
Trade attendees
20+
Years industry experience
Meet our team
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Andrea Backstrom
Co-Founder / Partner
Andrea brings extensive experience in sales, brand marketing and commercialization across the Canadian beverage alcohol industry. Her career includes senior roles with Mark Anthony Brands and Lifford Wine & Spirits, where she developed an in-depth understanding of route-to-market strategy and built strong relationships with liquor boards, retailers and international suppliers across Canada.
Andrea currently serves on the Board of Directors of Drinks Ontario, the provincial trade association representing agents, producers, importers and trade offices across the beverage alcohol industry.
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Melissa Stunden
Co-Founder / Partner
Melissa brings extensive experience in hospitality, sales and brand development across the Canadian beverage alcohol industry. A certified sommelier, her career includes roles with Maple Leaf Sports & Entertainment, Diageo and Lifford Wine & Spirits, where she developed expertise across premium wines and spirits, restaurant accounts and national partnerships.
Melissa also served for eight years on the Board of Directors of the Canadian Association of Professional Sommeliers and maintains strong relationships across Canada’s hospitality and sommelier community.
Clients & Partners
“Melissa and Andrea are consummate professionals, with impressive attention to detail. The events in which I have participated, and attended, organized by this dynamic team have been seamlessly executed and valuable time well spent.”
— John Szabo, Master Sommelier/Partner & Principal Critic @ WineAlign
Contact Us
Whether you're entering the Canadian market, growing an established brand or looking for strategic support on your next initiative, we'd love to hear from you.